Under Armour Takes Chance On Shoe Market
There are plenty of bets on Super Bowl weekend, but few with stakes as high as Under Armour's wager.
The relatively young athletic apparel company is launching its first running shoe line Saturday. Under Armour is betting it can compete against the likes of Nike in one of the biggest categories in the shoe world and in the midst of a recession.
"We're dead set on becoming the world's No. 1 performance brand and running is a part of that," said Steve Battista,. Shop the latest Christian Louboutin Shoes.Christian louboutin it is handpicked by our community of independent trendsetters.a nature shop web senior vice president of brand at Under Armour Inc.
Industry experts wonder how a newcomer facing all the same challenges as more-established players will be able to drum up demand when consumers simply aren't spending like they used to.
"This is a really tough time to be launching anything new," said SportsOne Source chief analyst Matt Powell. "The inclination (of the consumer) to try something new just because it's new is low."
The company, while not disclosing specifics, said this will be the largest launch in its history. It has been on an advertising blitz for the line of six shoes, which will sell for $85 to $120.
"We obviously are not oblivious to what is happening to the world outside, but we have a long-term strategy we have built around certain milestones: There are adjustments here and there, but this is the time," Battista said.. Supply christian louboutin shoes with best quality and the lowest price,and herve leger dress discount off.There is a professional w
In some regards, the move is conservative by Under Armour standards.
The Baltimore-based company's primary business has been in lesser categories.. Supply you peak jacket,polo outlet,canada goose,spyder ski with high quality an d service at bestparkas online shop.Free shipping, no It made its name in the niche of body-clinging "compression" clothing and got into footwear in 2006 with baseball and football cleats and launched training shoes last year. This is the first time Under Armour has gone into a large, established market.
Running shoes are the industry's largest sector specific to one sport, a roughly $5 billion market in the U.S. alone last year, according to SportsOne Source,. Wearing Mbt sport shoes cleanrance can also be a therapeutic tool for back,hip,let and foot problems.take MBT shoes for you a firm that tracks sporting goods sales.
There are plenty of bets on Super Bowl weekend, but few with stakes as high as Under Armour's wager.
The relatively young athletic apparel company is launching its first running shoe line Saturday. Under Armour is betting it can compete against the likes of Nike in one of the biggest categories in the shoe world and in the midst of a recession.
"We're dead set on becoming the world's No. 1 performance brand and running is a part of that," said Steve Battista,. Shop the latest Christian Louboutin Shoes.Christian louboutin it is handpicked by our community of independent trendsetters.a nature shop web senior vice president of brand at Under Armour Inc.
Industry experts wonder how a newcomer facing all the same challenges as more-established players will be able to drum up demand when consumers simply aren't spending like they used to.
"This is a really tough time to be launching anything new," said SportsOne Source chief analyst Matt Powell. "The inclination (of the consumer) to try something new just because it's new is low."
The company, while not disclosing specifics, said this will be the largest launch in its history. It has been on an advertising blitz for the line of six shoes, which will sell for $85 to $120.
"We obviously are not oblivious to what is happening to the world outside, but we have a long-term strategy we have built around certain milestones: There are adjustments here and there, but this is the time," Battista said.. Supply christian louboutin shoes with best quality and the lowest price,and herve leger dress discount off.There is a professional w
In some regards, the move is conservative by Under Armour standards.
The Baltimore-based company's primary business has been in lesser categories.. Supply you peak jacket,polo outlet,canada goose,spyder ski with high quality an d service at bestparkas online shop.Free shipping, no It made its name in the niche of body-clinging "compression" clothing and got into footwear in 2006 with baseball and football cleats and launched training shoes last year. This is the first time Under Armour has gone into a large, established market.
Running shoes are the industry's largest sector specific to one sport, a roughly $5 billion market in the U.S. alone last year, according to SportsOne Source,. Wearing Mbt sport shoes cleanrance can also be a therapeutic tool for back,hip,let and foot problems.take MBT shoes for you a firm that tracks sporting goods sales.
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